Apple has replaced Coca-Cola as the world's No. 1 brand of 2013, according to a new study from Interbrand Corp.
Apple's brand value grew 28 percent to $98.3 billion, while Google took second place with $93.3 billion, and Coca-Cola, which has held the top spot for 13 years, dropped to third with $79.2 billion. IBM came in fourth with $78.8 billion, followed by Microsoft at $59.5 billion.
"Every so often, a company changes our lives, not just with its products, but also with its ethos," the New York-based brand consultancy wrote in its report. "Few brands have enabled so many people to do so much so easily, which is why Apple has legions of adoring fans, as evidenced by the record-breaking launch of the iPhone 5c/5s."
Under the leadership of CEO Tim Cook, Apple's internal brand strength has "remained steady," the firm said. "Cook has assembled a solid team that is aligned around the Apple vision, which has allowed them to deliver against the promise time and time again."
Source: http://www.pcmag.com
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